Capped exclusive offer or open offer?
Q: One offer is exclusive to me but capped at 50 leads a day. Another is open with no cap. Which is better to commit to?
A: It hinges on whether you can fill the cap and whether you'll outgrow it.
— Capped exclusive is gold if your volume sits at or below the cap: no internal competition, often a higher payout, and the advertiser gives you priority.
— But a cap you constantly hit is a ceiling on your business. If you're already pushing 50/day, you're leaving money parked.
— Open offers let you scale freely but you're competing with every other affiliate, so payouts get bid down and the advertiser may not protect you.
Short version: take the cap if you fit under it comfortably, take open if you're built to scale past it.
More Qs? Drop them.
Offer Clinic
@OfferClinic
Capped exclusive offer or open offer?
Этот пост опубликован в Telegram-канале Offer Clinic. Подписаться можно по ссылке: @OfferClinic.