Chase the high payout or the high conversion rate?

Chase the high payout or the high conversion rate?

Q: Two offers in the same vertical. One pays $40 but converts low, one pays $18 and converts way better. Which wins?

A: Neither number means anything alone. Multiply, don't compare.

— Your real metric is EPC (earnings per click): payout times conversion rate. The $18 offer at 4% beats the $40 offer at 1.5% ($0.72 vs $0.60 per click).
— Ask for each offer's recent EPC by traffic type. Good managers share it. If they won't, run a small split yourself.
— Watch the catch: a high payout often hides a longer or stricter conversion flow, which is exactly why its rate is low.

Short version: rank by payout times conversion rate, not by either number.

More Qs? Drop them.