Looker Studio vs a paid dashboard tool (AgencyAnalytics et al.)
Free-but-fiddly vs paid-but-packaged.
Looker Studio (free)
👍 Free, connects to GA4, GSC, Sheets, BigQuery; total layout control
👍 No per-client fees — build one template, clone forever
👎 Slow with big data, connectors break, no built-in SEO connectors (you pay for those)
👎 You build everything from scratch — hours of work
AgencyAnalytics / Whatagraph (~$59+/mo)
👍 Pre-built SEO/PPC/social connectors and templates; white-label client portals out of the box
👍 Automated scheduled reports
👎 Monthly cost scales per campaign/client; less flexible layouts
Verdict: Looker Studio if you'll invest the build time and want $0 cost; paid tools when client white-labeling and connector breadth save you billable hours.
Best for: Looker Studio for in-house teams, AgencyAnalytics for agencies with many clients.
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Looker Studio vs a paid dashboard tool (AgencyAnalytics et al.)
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