The biggest GEO mistake is treating an AI Overview impression like a lost click.
People see your brand named in the answer, don't click, then search you directly or convert later. Your analytics records a "loss." You panic and gut the page that was building you brand recall at scale.
Measure branded search lift and assisted conversions, not just last-click sessions from organic.
Getting named in 50,000 AI answers is a win even at 2% CTR. Stop killing the pages doing the quiet work. Fight me.
Overview Hot Take
@OverviewHotTake
The biggest GEO mistake is treating an AI Overview impression like a lost click.
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