Sending one email and giving up

Sending one email and giving up
Half my placements come from the follow-up, not the first email. People who quit after one send are leaving most of their wins on the table.

The sequence that works:
— Day 1: pitch
— Day 4: 'bumping this — still relevant?' (3 lines, no guilt)
— Day 9: 'last nudge, then I'll stop' + one new angle

That's it. Three touches, then dead. The day-9 'last nudge' line converts the most — people respond to the soft exit.

If you're not following up twice, you're doing outreach at half power. Set the reminders right now.