Quora Ads are a worse deal than organic for 90% of you — and the 10% know exactly why they're there.
Organic answers compound for free and carry social proof. Ads stop the second your card stops.
So when do ads beat answers?
When you've got a tight bottom-funnel offer and a high-intent question your organic answer can't outrank because a competitor owns it.
That's it. That's the use case.
Running Quora Ads for top-funnel "awareness" is lighting money on fire on a platform built for organic search capture.
Match the tool to the funnel stage, or don't run it.
Agree?
Answer Heat
@AnswerHeat
Quora Ads are a worse deal than organic for 90% of you — and the 10% know exactly why they're there.
Этот пост опубликован в Telegram-канале Answer Heat. Подписаться можно по ссылке: @AnswerHeat.