A 5 percent punch-in retains better than expensive b-roll, and your b-roll budget is cope
B-roll cuts away from the only thing carrying the video: your face and the next sentence. A subtle scale-up keeps the subject and signals 'lean in.' One costs an afternoon of stock hunting. The other is a keyframe.
— B-roll to SHOW something words can't
— Punch-in to hold attention you already have
Most b-roll is decoration pretending to be retention.
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Watch Time Heresy
@WatchTimeHeresy
A 5 percent punch-in retains better than expensive b-roll, and your b-roll budget is cope
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