One creative per ad group vs many

One creative per ad group vs many

Let's compare two ways to load an ad group. Option A: one video per ad group. Option B: several videos in the same ad group, letting TikTok pick winners.

When to use each:
— Several per group (3-5): your default for testing. TikTok rotates them and leans into the best, which is efficient.
— One per group: when you need clean, separate data on each video and a small budget that can't feed many videos at once.

The tradeoff: many videos in one group is budget-friendly, but TikTok may spend almost everything on one and barely test the others, so the 'losers' never get a fair look.

Try this: put 3 videos in one ad group for your next test, and check after a few days whether spend is balanced. You're learning exactly how the pros read it.