Later vs Planoly for Instagram-first brands

Later vs Planoly for Instagram-first brands
Two visual planners, same grid-preview promise.
Later
✔ Drag-and-drop grid, Linkin.bio, best-time AI from your own data
✔ Auto-publishes Reels and carousels
✖ Other networks feel bolted-on
Planoly
✔ Cleaner aesthetic planning, Pinterest support, Sellit shop links
✖ Pricier per-profile, weaker analytics depth
— Both run ~$25-45/month on paid tiers.
— Best for: Later if you want auto-publishing plus a link-in-bio that tracks clicks. Planoly if curating the visual feed matters more than cross-network breadth.
Verdict: Pick Later for publish-and-measure; Planoly for aesthetic obsessives.