Single-channel vs. multichannel sequences

Single-channel vs. multichannel sequences
Popular advice: "Hit them everywhere — email, then DM, then a LinkedIn touch — to stay top of mind."
Myth. Multichannel doesn't read as persistence; it reads as surveillance. When the same pitch lands in three apps the same week, the creator doesn't feel pursued, they feel hunted, and they block you on the channel they care about most. One channel done patiently beats four done at once. It's not omnipresence, it's pressure. Pick the channel they answer on and earn the second one.