An earnout is the buyer telling you they think your site is dying — and you agreeing.
Clean cash-at-close prices the asset today. An earnout shifts performance risk back onto you for 12-24 months after you've lost all control of the operation.
You hand the keys to someone who'll change the content cadence, then get blamed when the next core update tanks your bonus.
Take the lower clean number over the fat earnout almost every time. The premium is fake; the risk is real.
Fight me: when is an earnout actually worth eating?
Sell It Already
@SellItAlready
An earnout is the buyer telling you they think your site is dying — and you agreeing.
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