MISTAKE: locking in CPA when the exchange is begging you to flip to RevShare

MISTAKE: locking in CPA when the exchange is begging you to flip to RevShare

Word is a Tier-1 exchange quietly nudged its top crypto affiliates off flat CPA and onto RevShare last cycle. The affiliates who refused thought they were protecting cashflow. They weren't.

Here's the so-what: on a CPA-only deal, you get paid once on the FTD and the exchange keeps every trading fee that user ever pays. On a heavy-trading geo (Korea, Vietnam, parts of MENA), one whale can out-earn 40 flat CPA payouts.

— The fix: run a hybrid. CPA to cover acquisition cost, 20-30% RevShare tail on top.
— If they won't do hybrid, demand the lifetime RevShare on whale-heavy geos and keep CPA on tourist geos.

The managers who pushed RevShare knew which traffic prints. Now you do too. Watch this.