LEAK: affiliate splits a deposit-bonus offer 3 ways and lifts EPC 40%

LEAK: affiliate splits a deposit-bonus offer 3 ways and lifts EPC 40%

Word from a media buyer: he was running one exchange's deposit-bonus offer flat across all traffic. Then he split the same offer by bonus framing — '50% match,' 'up to $500,' 'risk-free first trade' — same underlying deal.

The reported A/B/C:
— 'Up to $500' won, '50% match' lost by 40% on earnings-per-click
— Same exchange, same payout, just the headline number framing
— EPC up ~40% after killing the losers and scaling the winner
— ~$2,100/month incremental on existing traffic

The so-what: the offer is fixed but the framing is yours to test — a concrete dollar ceiling ('$500') beat a percentage ('50%') because people anchor on the big number. Most affiliates run the exchange's default copy and never test the framing they fully control.

Reportedly he now splits every offer 3 ways by default. Watch this.