The From-line mistakes nobody A/B tests

The From-line mistakes nobody A/B tests
Framing line: subject lines get all the attention, but the From-name + reply-to combo quietly kills more opens. Curated fixes worth your time:

📥 Swipe
— Person vs. brand From-name study — made the cut because it isolates the variable: "Jenna from [Brand]" beat both pure-personal and pure-brand in 3 of 4 verticals.
— Reply-to mismatch teardown — picked for the deliverability angle: a From-domain that doesn't match reply-to trips Gmail's spoofing heuristics.

🧪 Tests
— Friendly-from inconsistency log — worth it for the data on how switching From-names week to week resets your sender recognition.

🚀 Deliverability
— BIMI + consistent From writeup — included because the logo only renders if your identity stops shape-shifting.

Lesson across all four: pick one sender identity and never drift.
Saved you ~90 minutes of chasing open-rate ghosts.