Smartlink or single offer to start testing?

Smartlink or single offer to start testing?

Q: New traffic source, I don't know what converts yet. Should I run a smartlink or pick one offer to test?

A: Use the smartlink first, but only as a discovery tool, not a destination.

— A smartlink rotates many offers and tells you which vertical and geo your traffic actually likes. That's data you can't fake from a media kit.
— Once a smartlink shows one vertical pulling most of the revenue, pull that vertical out and run a single offer on it. You'll almost always earn more per click direct.
— Staying on the smartlink long-term means you keep paying a rotation tax: the network skims spread, and you can't optimize a landing page you don't control.

Short version: smartlink to find the winner, single offer to scale it.

More Qs? Drop them.