Confirmed: cutting redirect hops 4 to 2 raised landed-rate 16%
A redirect chain was running click → tracker → TDS → cloaker → offer. On mobile pop, latency was killing it — users bounced mid-chain.
They collapsed it to 2 server-side hops, moving cloaking logic into the tracker edge.
— total redirect time: 740ms to 290ms
— landed-on-offer rate up 16%
— CVR up 11% from the same clicks
Every hop on pop mobile is a bounce risk. Fewer hops, more conversions, same traffic.
— confidence: high
Pop Wire
@pop_wire