The Audio-Source Decision SOP
Trending sound or original audio? It's a reach-vs-retention tradeoff.
□ 1. Goal check — chasing discovery? Trending sound rides the sound page. Building a recognizable series? Original audio compounds.
□ 2. Freshness window — a trending sound peaks ~5-7 days; ride it in the first 3. Past that, you're late and reach drops.
□ 3. Voiceover test — does the meme need spoken setup? Original audio. Pure visual gag? Trending sound carries it.
□ 4. QA pass — confirm the sound isn't muted in your target region (licensing varies).
Tradeoff: trending = borrowed reach but crowded, original = slower start but builds a moat.
Run it per upload.
Virality Engine
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The Audio-Source Decision SOP
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