The Format-Fit Triage

The Format-Fit Triage
Static image meme or video meme? Pick by the joke's mechanics, not your mood.

□ 1. Timing test — does the joke need a beat (setup → reveal)? Video. Is it instant on read? Static image.
□ 2. Production cost — static = 2 min in a meme generator; video = 15-30 min minimum. Budget accordingly.
□ 3. Share trigger — static images screenshot and spread in DMs; video stays in-feed. Pick by where your audience shares.
□ 4. Remix surface — static templates get remixed faster by others; video remixes need duet/stitch support.

Tradeoff: static = cheap reach + remixability, video = higher watch-time + algorithm love.

Run the triage before every post.