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<b>Stuck with a bad photo in your knowledge panel?</b>

<b>Stuck with a bad photo in your knowledge panel?</b>

Today's lesson: a <b>knowledge panel</b> is that boxed summary on the right of a search, like a trading card for a brand, person, or place.

Real example: search a famous chef and you get their photo, born date, and restaurants all in one tidy box.

The mistake: a brand owns a panel but it shows an old logo or a random snapshot — and they think it's stuck forever. It isn't.

The fix:
— If you can claim the panel (Google shows a Claim this knowledge panel link when you're verified), do it and suggest a better image.
— Make sure the photo you WANT is the highest-quality one across your site, social profiles, and Wikipedia.
— Google often pulls the panel image from these spots, so update the source, not just one page.

Think of it like a wanted poster — fix the photo at the printer, not on the wall.

Try this: search your brand and judge the panel photo. 🎓


Больше про url hierarchy — @SitemapHustle
Этот пост опубликован в Telegram-канале SERP School. Подписаться можно по ссылке: @SERPSchool.
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Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @dumay. Быстрый тест: $20 за канал, $1000 за пакет по сети.