<b>Dwell time is not a real signal you control</b>

<b>Dwell time is not a real signal you control</b>
Everyone says: "LinkedIn measures how long people stop on your post, so write a fat scroll-stopping hook."

The claim: longer dwell equals more reach, so engineer the pause.

What's actually true: dwell exists, but it's noisy and lazy-loaded. A post that takes 2 seconds to render counts your loading time as "dwell." People stop on car crashes too. The thing that actually moves a post is whether someone replies, reshares, or saves in the first 60-90 minutes — the golden-hour engagement spike. Optimize for a reply-worthy first line, not a hostage-taking one.

It's not the pause. It's whether anyone bothers to type back.

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