Case: Expired-domain inbound links → 16 redirected

Case: Expired-domain inbound links → 16 redirected

An expired domain in your niche still held 400 referring domains pointing at dead pages.

Workflow:
1. Confirm the domain dropped and isn't being re-registered as spam.
2. Pull its backlink profile, segment to pages with 4+ referring domains (88 dead targets).
3. QA gate: relevance and link quality, keep top 50.
4. Build matching replacements OR pitch your existing pages as the new home.
5. Outreach, batched 18/day, framed as 'this site is gone.'

Result: 16 links re-pointed to you, 32% placement on contacted-50, 5 weeks.

Definition of done: top-50 contacted, replacements live, dispositioned.

Automation fits at steps 1-2. Note: do not buy the domain to 301 it — that's a different, riskier play.