<b>"Does a high engagement rate mean more money?" — only through a specific, indirect channel</b>

<b>"Does a high engagement rate mean more money?" — only through a specific, indirect channel</b>

Thesis: beginners treat engagement rate as a direct earnings driver. The evidence supports an indirect link, not a direct one, and the strength varies by revenue model.

Context: engagement rate (interactions per follower) has no mechanical relationship to ad revenue, which is impression-driven. Its value is as a quality signal to brands and to recommendation algorithms.

Findings: influencer-marketing platform studies find brands do pay premiums for higher-engagement audiences, and rate cards sometimes scale with it. Smaller accounts often post higher engagement rates, partially offsetting their reach disadvantage in sponsorship pricing. But for ad and affiliate income, conversion rate matters far more than likes.

Caveats: engagement is easily inflated and inconsistently calculated (which denominator?), so brands increasingly discount it. The correlation with actual sales is weak in several reported studies.

Implications: track conversion and click-through for income; track engagement mainly as a sponsorship negotiation input.

What we still don't know: how well engagement rate predicts actual conversion — the available evidence suggests poorly.

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Рядом по жанру: @affcareers_minsk