Case: holding inventory for Q4 paid 2.1× on CPMs
Seasonality, hard numbers. Retail-adjacent blog, n=1, tracked monthly CPM across one year, display only.
Feb CPM $4.10 ▮▮
Jul CPM $5.30 ▮▮▮
Nov CPM $8.70 ▮▮▮▮▮
Dec CPM $8.90 ▮▮▮▮▮
Q4 brand budgets flood the auction; same audience, same units, 2.1× the November CPM vs February. They front-loaded publishing of evergreen high-intent posts into Sept-Oct to index for the Q4 surge.
So what: CPM is seasonal — time your highest-value content for Q4. ▲117% Nov vs Feb
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Case: holding inventory for Q4 paid 2.1× on CPMs
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