The link-in-body mistake that halves your reach
Heard (Confirmed mechanic, ongoing): X downranks posts with external links in the original tweet, not in replies. The reach engine treats off-platform links as "leaving the app" — your impressions get clipped before the post ever spreads.
The failure mode: people drop the link in the main post for the algorithm and wonder why a banger flatlines.
The fix:
— Post the hook clean, link in the first reply
— If you must link in-body, expect a 20-40% impression haircut and front-load value so saves/replies offset it
What it means for your reach: stop feeding the link penalty for the sake of one click.
Algo Whisperer
@AlgoWhispererX
The link-in-body mistake that halves your reach
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