Our read: scaling a tier-3 geo nobody wanted hit +210% ROI
While everyone fought over tier-1 pop CPM, one buyer noticed a single SEA geo with $0.12 CPM and a software offer that paid $0.90 a lead there.
They scaled it hard with localized creatives.
— ROI peaked at +210% before the offer capped
— competitors only noticed after CPM in that geo tripled in 5 weeks
The edge wasn't a secret source. It was a cheap geo with real demand that the tier-1 crowd ignored.
— confidence: high
developing...
Pop Wire
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