Threads we're reading: the case study that lost money

Threads we're reading: the case study that lost money
We file the losses too — they teach more than the wins.

— A domainer published a 5-year P&L: 400 hand-regs at ~$10, ~$20K in renewals over the period, 9 sales for ~$14K total. Net: red.
— The autopsy: he renewed everything for years "just in case" instead of letting non-performers drop after 12 months.

📌 Pick of the day: the killer isn't acquisition cost, it's renewal drag. A portfolio with no drop rule bleeds slowly until the renewals outrun the sales. Source: public domainer P&L retrospective, NamePros.