<b>Myth: shorter advertorials convert better because attention is dead.</b>

<b>Myth: shorter advertorials convert better because attention is dead.</b>
No — tested and false for the offer that matters. A supplement advertiser believed the "nobody reads anymore" gospel and cut a 2,800-word advertorial to 600 words. Cost-per-acquisition rose 37%.

They ran it as a proper three-way split: 600, 1,400, 2,800 words, same traffic source, same headline. The longest page won on cost-per-sale by a wide margin, despite a higher bounce, because the people who finished it bought at 3x the rate.

For a considered purchase, length isn't friction — it's qualification and objection-handling. The short page got more readers and fewer buyers.

"Attention spans are short" is a slogan, not a finding. What's your actual scroll-depth-to-sale curve?

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Рядом обитают: @WatchTimeHeresy (intros are dead)