<b>Your retention problem is actually a thumbnail problem.</b>

<b>Your retention problem is actually a thumbnail problem.</b>

Wild promise, but follow it: a misleading thumbnail pulls in the wrong audience, people with the wrong expectation, and they bounce in 15 seconds. That early swipe trashes your retention curve, and you spend a week "fixing the intro" when the leak was on the click.

Clickbait doesn't just cost trust. It poisons the exact metric you're trying to save.

Packaging is retention. Argue if you dare.

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