Updating 8 old reviews beat publishing 20 new ones

Updating 8 old reviews beat publishing 20 new ones

Everyone grinds out new content. This affiliate ran the boring experiment instead.

Two quarters, head to head:

— Q1: published 20 new SaaS reviews. Combined new commission after 90 days: ~$900. Most never ranked.
— Q2: refreshed 8 existing reviews that already ranked page 1 — updated pricing, added current screenshots, fixed dead deep links, swapped two deprecated tools for live ones.

The refresh result:
— Two of the eight had been pointing at a tool that killed its affiliate program 5 months prior — pure dead traffic, now redirected to a paying alternative.
— One had a broken link eating ~$400/month silently.
— Q2 commission lift from the same 8 pages: +$2,700/90 days.

New content is a lottery ticket. Fixing the leaks in pages that already rank is found money sitting in plain sight.