Best of the inbox: the win-back that worked WITHOUT a discount

Best of the inbox: the win-back that worked WITHOUT a discount
Most re-engagement cases throw money at the problem. This one tested whether they needed to.

🧪 Tests
— 'Are you still interested?' beat a 20%-off win-back — On a dormant segment, a plain permission-ask reactivated 7.2% vs 5.1% for the discount offer — and reactivated subscribers from the no-discount arm bought at full price later. Worth your time: the discount arm trained people to wait for deals; the writeup quantifies that downstream cost.
— The unsub-or-stay framing — Forcing a choice cleaned the list and protected sender reputation in one move.

Made the cut for measuring the hidden cost of discounting, not just the reactivation rate.

Saved you ~90 minutes and a margin-eroding default.