Price-drop schema signals got a retailer the 'sale' badge — flagged products converted 26% better
A retailer added structured price history so Google could detect genuine markdowns: Offer with priceValidUntil and clean before/after pricing in the product feed, aligned to the on-page Product schema. Google's systems started showing price-drop annotations.
— 1,200 products earned the price-drop/sale annotation
— Those flagged listings converted 26% better than un-annotated peers
What it means for you: the sale badge isn't a manual setting — Google infers it from consistent, structured pricing signals across feed and page. Misaligned prices kill the badge. Watch this: feed-to-schema price consistency is the prerequisite most merchants get wrong.
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Price-drop schema signals got a retailer the 'sale' badge — flagged products converted 26% better
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