Moving the link from the bottom to the middle tripled clicks.
Tiny change, embarrassing result.
Client buried every CTA link at the end of the answer. Standard. We tested putting the relevant link right after the core insight — around 60% of the way through, where the reader is hooked but not yet bored.
Same answers. Same traffic. Outbound clicks went from ~1.8% to ~5.4% of readers. Roughly tripled.
The truth nobody admits: most people don't finish your answer. They get their hook, feel satisfied, and bounce before the bottom — where your link sits, unseen.
Put the door where people are actually standing, not at the exit they never reach.
Fight me:
Answer Heat
@AnswerHeat
Moving the link from the bottom to the middle tripled clicks.
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