Best of the inbox: the image that tanked deliverability

Best of the inbox: the image that tanked deliverability
A single-variable horror story with a clean fix. Quick, specific, useful.

🚀 Deliverability
— A 1.4MB hero image pushed mail to Promotions and spam — Heavy image-to-text ratio plus a slow-loading remote image correlated with a jump in spam placement. Cutting the image, compressing the rest, and fixing the text ratio recovered Primary placement within four sends. Worth your time: they show the before/after image-to-text ratio and the placement readout.
— Alt text mattered for clipping — Gmail clipping at ~102KB was hiding their CTA; trimming HTML weight fixed clicks too.

Made the cut for isolating image weight as the culprit and proving the fast recovery.

Saved you ~45 minutes and one mysteriously-tanking campaign.