Moving the top pick above the fold cut time-to-click 70%, lifted EPC 26%

Moving the top pick above the fold cut time-to-click 70%, lifted EPC 26%
Many roundups bury the #1 recommendation 1,200 words down. A garden-tool site tested a summary box up top with the top pick and a button. n=13,800 sessions/40 days.
— Buried pick: median scroll-to-click 41s, EPC $0.31
— Above-fold summary box: median scroll-to-click 12s, EPC $0.39 (+26%)
Readers who got the answer fast clicked while intent was hot. The deep-dive content stayed below for the researchers.
So what: impatient buyers won't scroll to find your recommendation. Give the answer in the first screen with a button; let the long content serve the minority who read it.