Picking "Website Visits" when you actually want leads

Picking "Website Visits" when you actually want leads

New to LinkedIn Ads? Start here. The very first screen asks for your objective — your goal. Many beginners pick "Website Visits" because, well, they want visits.

But LinkedIn optimizes for exactly what you choose. Pick Website Visits and it hunts for people who click a lot, not people who fill out your form. You get cheap clicks and zero sales calls.

Think of the objective like telling a taxi driver your destination. Say the wrong stop and you arrive somewhere clean and fast — and useless.

The fix: if you want leads, choose "Lead Generation" or "Website Conversions" instead.

Why it matters: the objective steers the whole algorithm.

Next step: check your current campaign's objective matches your real goal.