Q: We lost our review stars in search after replatforming — did that hit clicks?

Q: We lost our review stars in search after replatforming — did that hit clicks?

Yes, and it's visible in the numbers — good thing you noticed.

Short answer: rich results vanishing drops click-through even at the same rank.

Long answer: a site replatformed and the new templates dropped the Product and Review schema (the JSON-LD that powers star ratings in results). Rankings held, but the stars disappeared. Click-through rate on those pages fell from 6.1% to 3.8% over a month — same positions, ~38% fewer clicks, because listings looked plainer than competitors'.

We rebuilt the schema in the new templates and validated it. Stars returned in ~2 weeks and CTR climbed back to 5.9%.

Next step: after replatforming, run your key pages through the Rich Results Test. Redirects and rankings can be perfect while your search appearance quietly downgrades.