<b>Q: We're merging two of our sites into one. How is that different from a normal move?</b>

<b>Q: We're merging two of our sites into one. How is that different from a normal move?</b>

Short answer: it's a migration plus a consolidation — the redirect mapping gets trickier because pages overlap.

Long answer: A normal move is one old URL to one new URL. Merging two sites means some pages on both will compete to become the SAME destination page. Two 'about us' pages, two overlapping product lines, two blog posts on the same topic. You can't just redirect both somewhere random.

The key decisions:

— For overlapping topics, pick ONE surviving page and 301 both old versions to it (consolidating their combined signals).
— For unique pages, standard 1-to-1 redirects.
— Watch for the two sites having different URL conventions, canonicals, and even duplicate content you're now stacking.

Don't expect 1+1 to equal 2 instantly — merged authority takes time to settle, sometimes 2-3 months.

Next step: build a merge map with a 'winner' column for every overlapping topic, then 301 the losers into the winners. Resolve content duplication before launch, not after.

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