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INP Fix Notes

INP Fix Notes

Fixing Interaction to Next Paint: finding slow event handlers, trimming third-party scripts and passing Core Web Vitals on real-user data.

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📂 Рост и воронки: аналитика, конверсия, масштабирование
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Последние публикации

Последние 30 публикаций канала. Каждый пост открывается отдельной веб-страницей со ссылкой на оригинал в Telegram.

Strategic positioning: why your creative approach matters more than your budget Many media buyers focus on technical metrics, ignoring the core message. Without clear positioning, you are just another ad in a saturated f…
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3 foundational pillars of competitor research that save your ad budget Effective research starts with identifying "invisible" demand. Analyze customer complaints in reviews instead of just looking at products. This revea…
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3 pillars of a high-converting marketing strategy for long-term growth Effective marketing starts with behavioral segmentation. Instead of targeting by age or location, focus on pain points that drive a user to seek a so…
@InpFixNotes
How to allocate a marketing budget without burning through your capital in a week Divide your budget into three segments. Allocate 70% to proven channels with predictable ROI. Spend 20% on scaling successful experiments …
@InpFixNotes
Why mapping the customer journey is the only way to scale your funnel consistently A Customer Journey Map (CJM) identifies leaks in your funnel. Mapping touchpoints allows you to align your creative strategy with user in…
@InpFixNotes
How brand equity protects your performance metrics during market volatility Brand marketing is a long-term strategy to lower Customer Acquisition Cost (CAC). When users recognize a brand, they interact with ads more freq…
@InpFixNotes
How to scale your marketing budget without burning through your ROI Use the 70/20/10 rule. Allocate 70% to proven channels with consistent results. This secures your foundation and keeps lead generation predictable while…
@InpFixNotes
Why brand equity is the ultimate multiplier for your performance marketing ROI Brand marketing is a conversion multiplier. When users recognize your visual style or tone before clicking an ad, the friction of the first p…
@InpFixNotes
3 fundamental pillars of a marketing strategy that scales effectively • Focus on behavioral segmentation over demographics. Targeting users based on interactions rather than broad demographics allows for messaging that r…
@InpFixNotes
3 pillars of market research that save your budget before the first click Understanding the target audience goes beyond demographics. Focus on specific pain points and psychological triggers. If you do not know what keep…
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