A template redesign cut bounce 18% and tracked a ranking lift
On the radar: UX-change case studies, read skeptically.
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— Aleyda Solis — A media site rebuilt its article template (faster, fewer interstitials, clearer above-the-fold), cutting bounce ~18% and lifting average session time. Over the next core update, the redesigned templates outperformed the legacy ones still in an A/B holdout.
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— Google Search Central — Standard caveat that there's no direct 'dwell time' ranking factor; treat this as correlation with quality.
One to bookmark: the A/B holdout is what makes this case credible where most UX stories are just vibes.
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A template redesign cut bounce 18% and tracked a ranking lift
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