Edits paired with internal links: 3 stacking cases

Edits paired with internal links: 3 stacking cases

Cases where external inserts were combined with internal-link changes.

— A blog that placed 5 edits AND re-pointed 14 internal links at the same target — gained 9 positions, and they openly can't fully separate the two effects.
— An agency case isolating the internal portion first (small lift), then adding edits (larger lift), arguing the combination compounded.
— Also circulating: a thread insisting internal links should be fixed before spending on edits, or you're feeding a leaky page.

Editor's note: the 'fix internal first' advice recurs — the agency's staged test is the closest thing to proof here.

Pick of the week: the staged-isolation case — the only one that tries to attribute the lift between internal and external.