This week on Reddit marketing: the title was the whole game

This week on Reddit marketing: the title was the whole game

— [Case] A marketer posted the same guide 3 times across a quarter with only the title changed; the curiosity-gap title pulled 5x the upvotes of the descriptive one, lifting downstream clicks proportionally. Why it's worth your time: all 3 titles and their results are listed, isolating title as the only variable. Source: r/marketing, u/title-test
— [Tactic] One user front-loaded the specific number in the title ('I got 1,200 signups'); CTR jumped. Source: r/Entrepreneur
— [Tool] A swipe file of 50 high-upvote Reddit title patterns by sub type. Source: r/copywriting

Editor's pick: the 3-title controlled test — clean proof that on Reddit, the title is most of the work.