Should I master one vertical or spread across many?
Q: A reader was running dating, sweeps, and finance offers all at once and feeling stretched thin. Focus, or diversify?
A: We looked at where their time and money actually paid off. Across six months, 80% of their profit came from dating — the vertical they understood best. The other two were break-even distractions eating most of their testing budget.
They cut sweeps and finance, poured everything into dating, and went deep: better pre-landers, geo-specific angles, tighter offer selection.
Numbers over the next quarter:
— Before (3 verticals): ~$6k/month profit
— After (dating only): ~$14k/month profit
Depth beat breadth. Knowing one vertical cold let them spot better offers and angles fast.
Short version: early on, go deep in one vertical. Diversify later, once one engine is reliably printing.
More Qs? Drop them.
Offer Clinic
@OfferClinic
Should I master one vertical or spread across many?
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