Metricool vs Publer for Threads analytics: 30-day accuracy test

Metricool vs Publer for Threads analytics: 30-day accuracy test
Ran both tools on the same account for 30 days and checked their numbers against the native Threads insights, post by post.

— Metricool matched native view counts within 3%
— Publer ran 8-15% low and lagged 12 hours behind
— Metricool surfaced per-post reply rate; Publer only gave likes and views

For decision-making, the lag and the missing reply data put Publer behind.

Standout feature: Metricool's reply-rate column is the metric I actually act on. Annoying limitation: Metricool's export to CSV is buried two menus deep and caps at 100 rows.

Verdict: Publer is the better scheduler, Metricool the better analyst. For Threads data specifically, Metricool: Worth it at 18 dollars. Publer: Wait on analytics, fine for publishing.