Today's lesson: $0 list to $60/mo with 100 subscribers

Today's lesson: $0 list to $60/mo with 100 subscribers

New to recurring? You don't need a huge audience. A writer with just 100 email subscribers ran one honest recommendation for a recurring writing tool.

1. She sent one email: what it is, why she uses it, her link. $10/mo tool, 30% = $3/mo each.
2. 8 people signed up (8% — small lists often convert higher because they trust you).
3. That's $24/mo recurring from one email.

Over the next six months she added it to her welcome sequence, so new subscribers kept converting. By month 6: ~$60/mo recurring.

In plain English: a small, trusting audience plus a recurring offer beats a big, cold one.

Try today: draft one short, honest email about a tool you genuinely use — personal recommendations from small lists convert surprisingly well.