Case file: buying the asset a company forgot to renew

Case file: buying the asset a company forgot to renew
From drop-catch records with a corporate footnote.

— A mid-size firm let a secondary brand domain expire; it dropped, a catcher grabbed it for ~$60.
— The firm noticed months later and bought it back inbound for $4,000 — cheaper and faster for them than a UDRP fight over a name they'd legitimately abandoned.

📌 Pick of the day: expired corporate names are a real lane, but verify the mark is genuinely lapsed and unused before you list a price — otherwise the "sale" is a transfer demand letter. Source: drop-catcher case threads.