<b>Who actually auto-tags UTMs: Buffer, Hootsuite, Sprout</b>

<b>Who actually auto-tags UTMs: Buffer, Hootsuite, Sprout</b>
UTM tags are the <code>?utm_source=</code> bits that tell Google Analytics where a click came from. If your scheduler doesn't add them, every link is 'direct/none' garbage.

✔ Buffer: per-channel UTM templates, applied automatically, editable per post
✔ Sprout Social: dynamic UTMs with custom parameters and click reporting built in
✖ Hootsuite: UTMs only via the paid Owly link tool, not on every network

Best for: Sprout if reporting matters; Buffer for cheap, clean tagging.
Price: Buffer $5/channel/mo. Sprout $199/seat/mo. Hootsuite $99/mo.
Pick this if attribution is non-negotiable: Buffer gives you 90% of Sprout's tagging at 2% of the cost.