<b>Tools for monitoring Threads keywords (the listening gap)</b>

<b>Tools for monitoring Threads keywords (the listening gap)</b>

Tested keyword/mention monitoring for two weeks. This is the weakest corner of Threads tooling, and worth knowing before you buy.

The problem: the Threads API gives you a <b>keyword search endpoint</b>, but with tight rate limits and recent-results bias — you can't pull a clean historical mention archive.

— Sprout Social: surfaces Threads keyword mentions, but you're paying $249+/mo for the privilege
— Brand24: cheaper at ~$79/mo, covers Threads in its listening, decent for catching brand mentions
— DIY via the search endpoint: free but you'll hit limits fast and miss older posts

The annoying limitation: no tool can show you the full reach of a mention thread — the API doesn't expose engagement on posts you don't own.

The standout: Brand24's alerting is the best value for just catching when your brand gets named.

Verdict: For brand monitoring, Brand24 is <b>Worth it</b>. Sprout's listening is a <b>Wait</b> unless you're already on it.