Edits to e-commerce category pages: 3 cases

Edits to e-commerce category pages: 3 cases

Link inserts usually target blog posts; these aimed at category and product URLs.

— A store owner placed 8 edits pointing at a category page from relevant gift-guide articles — category moved from position 11 to 5 on a buyer-intent term over a quarter, with a measurable revenue lift they tied to it.
— An agency case noting product-page edits underperformed category-page edits 2:1 in their tests.
— Also circulating: a thread on seasonal gift-guide hosts losing value off-season, then recovering.

Editor's note: the category-beats-product pattern shows up twice here — broader pages seem to absorb edit value better.

Pick of the week: the gift-guide case — it connects the edit to revenue, not just rankings.