<b>Outstream video: the RPM lever with a speed bill</b>
A single in-content video player lifts session RPM hard, but loads ~600KB+ and can dent vitals.
— Display only: session RPM $12.00 ▮▮▮▮▮▮
— + 1 outstream player: $18.50 ▮▮▮▮▮▮▮▮▮ (+54%)
— + 2 players: $21.00 ▮▮▮▮▮▮▮▮▮▮ (+8% only)
n=75 sites, 28d. Video CPMs ($15-40) dwarf display, so one player is often the single highest-ROI placement. The second adds weight for marginal lift.
<b>So what:</b> add exactly one lazy-loaded outstream unit, measure LCP delta, stop there. 1 player: RPM ▲ +54%, LCP ▲ +0.4s
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<b>Outstream video: the RPM lever with a speed bill</b>
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