Losing FAQ rich results cost 22% of clicks at constant rankings

Losing FAQ rich results cost 22% of clicks at constant rankings

This week on the radar: a SERP-feature case study, not a ranking one.

Read this
— Search Engine Land — When Google retired most FAQ rich results in 2023, one publisher's rankings held steady but CTR fell, costing ~22% of organic clicks on affected pages despite identical positions. A clean isolation of feature loss from rank loss.

Chatter
— SEO Roundtable — Threads from sites that saw 15-30% click drops on the same change.

One to bookmark: this case separates 'lost rankings' from 'lost real estate', a distinction that changes how you diagnose a traffic dip.